5 Steps to Improving Your LinkedIn Profile

April 28, 2015Alec Green

LinkedIn is a valuable tool for anyone looking to connect with others in their field and advance their careers. For nonprofit professionals, this social networking site also offers a rich source of potential volunteers, board members, supporters, and donations that can advance the organization's cause and garner their staff the recognition they deserve.

In the webinar Why You Do What You Do: Better LinkedIn Personal Profiles for Nonprofiteers, Marc W. Halpert from Connect2Collaborate outlines the ways in which nonprofit professionals can leverage LinkedIn to distinguish themselves and advance their careers and their nonprofits. In the session, Halpert describes 5 ways in which nonprofit professionals can improve their use of LinkedIn in order to stand out.

Make your profile complete

Your LinkedIn profile will be viewed by many different people, each looking to know different things about you and your experience.  Start by uploading an approachable, yet professional photo of yourself. Include honors and awards you have earned, even if you feel awkward about displaying the signs of your success. List plenty of contact information, including other websites, phone numbers, and social networking pages to enable people to reach you easily.

Describe why you do what you do

To stand out, go deeper than your resume. Create a vibrant page full of engaging photos that depict you and your nonprofit's work. Write a thoughtful headline and create a memorable summary that highlights not only your skills, but your passions and interests.

Connect with new people

Most people know about using LinkedIn to stay in contact with professional colleagues, classmates, friends, and associates.  But LinkedIn offers many ways to build support for your nonprofit and expand your network. For instance, you can distribute relevant content to individuals, groups, or all of your connections. You can update your status to reflect what your work or to promote upcoming events. The more you take part in relevant conversations on LinkedIn, he more likely you will be to find the collaborators you and your nonprofit need to be successful.

Use multimedia and graphics for visual effect

Using visual representations of your work is a great way to enhance your LinkedIn profile. Graphics or multimedia associated with your organization or particular project can easily be added to the background picture, as well as in the summary and experience sections. Examples of the type of visuals you can use include photography, artwork, videos, pdfs, slideshows, and links.

Use analytics to determine the effectiveness of your posts

LinkedIn provides analytics on the relative engagement of each of your updates. With LinkedIn analytics, you can see who has read, shared, and commented on your posts from each level of your connections. This provides rich insight into which updates are of most interest to your connections and what types of content will help build your profile over time.

Creating a professional LinkedIn profile will make visitors to your page more willing to learn about you and your organization. Build your personal brand over time and stay in the habit of updating your profile on a regular basis. Consistent, engaging updates will keep you top of mind with your connections and help build support for your organization or personal causes.

Register for free on NonprofitReady.org to watch the complete webinar with detailed examples and best practices for improving your LinkedIn profile.  And don’t miss Part II of our webinar series with Marc Halpert this Thursday at 1 PM ET on Nonprofit Organizations on LinkedIn: Beyond the LinkedIn Personal Profile.  Registration is free and space is limited.

About Alec Green

As Chief Marketing Evangelist, Alec Green is responsible for developing the overall marketing plan and strategy for the Foundation, executing all outbound communications, increasing visibility of the Foundation’s programs, and building engagement with our partners... more


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